A crucial part of keeping your brand at the forefront of people’s minds is ensuring you’re in the press as often as possible; from good news stories and successes in your local newspaper, to expert articles online, press releases are still one of the most effective ways to ensure you’re reaching new audiences, and getting your brand in front of the right people. But, are press releases good for SEO?
Of course, a short answer here is ‘YES!’, but let’s explore why.
When answering the question are press releases good for SEO? there are lots of different elements related to press and new content you need to take into account that have a big impact on SEO, like:
New content for your own website: press releases provide you with valuable new content you can publish on the news or blog section of your website. Keeping that section up to date with fresh, new content, should be at a top of your priority list when it comes to any kind of marketing, but particularly your SEO efforts, as search engines absolutely love new content – proving that a website is valuable as well as active.
Material for Social Media: for a couple of years now, search engines have taken Social Media into account when Search Engine Page Results (SERPs). This means that, if your Social Media profiles are regularly updated and attract a high level of engagement, they will show up in searches for relevant keywords & terms. Press releases provide more material for you to share on your Social Media platforms – with links back to your website – which will not only help drive more traffic to your site but support your SEO efforts.
Backlinks from high ranking websites: when published by media websites, and influential websites specialising in your industry, press releases can have a huge impact on, not only your SEO, but your brand awareness. And when they include a backlink to your site, you’ll benefit from traffic coming from that external website to your own. Not only this, but you’ll also benefit from link juice, which would help show search engines such as Google how valuable your website is, and therefore rank it higher.
Links offline to online: press releases should always, at all times and without any exception, include a link to your website at the bottom of the article. Ideally, to a specific page of your site, using a shortened URL. That way, when your press release is published online or offline – in a newspaper or trade magazine – interested readers check out your website for more information about you. Whilst it is difficult to track just how much website traffic is generated through offline activity, creating a bespoke landing page to sit alongside any offline activity will help. Any increase in traffic will, of course, have a positive impact on your website, and therefore your search rankings.
Brand awareness: ok, this might not be directly related to SEO, but just generally getting your brand name out into your local area, and into trade magazines & websites associated with your industry; creating thought leadership pieces, and sharing good news linked to your brand will help raise your profile, which will in turn draw more customers to you. Just by knowing who you are and what you do, customers will approach you for a things they need. And you may even find customers come to you purely based on the good work you’re doing in your community, and the positive things they’ve been reading about you. And where 81% of customers visit a website before making a purchase, the more people who know about you, the more people will visit your website, and the higher your search engine rankings.
So… are press releases good for SEO? Yes, they most certainly are. But don’t forget to include a link to your website, publish your own version on your website, and work with online media to ensure – wherever possible – they provide you with a backlink to your site.
If you’d like help with raising awareness for your brand, establishing yourself in the press or enhance your SEO efforts, contact us today.
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