Possibly one of the most important elements of any brand, logos can be incredibly difficult to get right. So what makes a great logo?
Press releases are an integral part of brand awareness, but are press releases good for SEO?
Social Media is great, but can often be a sticking point for many businesses; so here, we explore common problems with social media marketing & how to overcome them.
We’re delighted to share the news that one of our clients, Hampshire-based micro-brewery Betteridge’s Brewery, has been featured in the House of Commons!
Recently, our Account Manager Nicole Wells had the great pleasure of being invited to present at Andover College for their event, ‘Women in Digital’ as part of International Women’s Day 2018.
One of the most powerful techniques employed on any website, but still somewhat misunderstood as something solely reserved for copy, this is why SEO is more than simply writing blogs…
Although Brexit may seem like the stuff of nightmares to a lot of UK retailers, there are some positives; here we explore why brands should consider ecommerce after Brexit.
A relatively new concept in the field of marketing, this is why brands should be using chatbots…
Something considered relatively new in the world of web design, but that’s leading to huge, positive changes for businesses, we explore why UX Design affects website traffic
Call to actions are one of the most important elements in improving your conversion rates, but what makes an effective call to action?
A question often asked by web developers and marketers alike, will HTML5 replace mobile apps?
Finding the best way to increased conversion rates can be tricky, so here are 3 simple ways to improve your online sales
A particularly popular area of website design, this is why ecommerce is growing…
One of the most popular Social Media platforms available, what are our 5 Instagram marketing tips for businesses?
A particularly trendy form of content, lots of businesses are turning to them over more traditional forms, but why create a webinar?
Social Media and photography go hand in hand, but what rules should you follow to get the best out of both for your business?
The hottest topic of the year, what are the the implications of the new GDPR rules on digital marketing?
Voice search is on the rise and steadily overtaking traditional search methods, but what does it mean for your marketing efforts?
With the new year stretching out in front of us, we look back on everything that made 2017 a truly outstanding year for us…
So often something forgotten or neglected, this is the importance of developing a marketing strategy…
What is direct marketing in the digital age and how can we harness its power?
As the old saying goes: a picture paints a thousand words, and here we discuss why professional photography is important…
If you’ve ever wondered how online reviews affect your brand’s SEO, look no further – here we explore the importance of reviews to SEO…
Arguably one of the most valuable areas of digital marketing to invest your time and money, this is why ignoring SEO will cost you sales…
From Halloween costumes to Christmas jumpers – what’s the importance of seasonal marketing and how can you get it right for your business?
How has voice search changed digital marketing and what can we learn from it?
Local networking is more than just handing out business cards; it’s supporting other businesses, making relationships, and strengthening our communities.
Whilst it may not seem like the most exciting task to carry out, auditing is a necessary chore for any business – but is a website audit worth the cost?
Content Marketing for nonprofits differs from the world of traditional B2B or B2C, so how can a not-for-profit organisation make the most of Content Marketing?
As a local business, very much invested in our local community, it’s important to us to support local causes, events, and other local businesses operating in the area.
Here, we explore how and why you should be using Content Marketing for lead generation…
Here, we explore why SEO is a long term, rather than a short term, solution…
Recently, we were delighted to work with our local sixth-form college, Sparsholt, to employ an Apprentice Web Developer…
What is UX design, and how can we use it to increase sales & enquiries through our websites?
Easy to overlook, even easier to forget, but what is the importance of a strong password?
How has the Social Media revolution fundamentally changed the way in which we communicate, and businesses market themselves?
We often talk around the importance of content in keeping audiences engaged and visiting your website, but once people are there, how can you use content to improve conversion rates?
Following Apple’s WWDC 2017, we evaluate the highlights, most exciting developments, and their implications on marketing…
Blogging is a great way to raise the profile of your brand and present you as a thought leader in your field, so you might be wondering how to start a business blog.
Content Marketing is a really smart way to increase brand awareness and customer engagement; but how can we use Content Marketing as a strategy?
Social Media has revolutionised our online experience, so how and why should businesses be marketing by Social Media?
Blogging dominates the digital world and is undertaken by all sorts of businesses and individuals online but, in reality, what is blogging used for?
When it comes to getting found on Google, and increasing traffic to your website, are SEO friendly URLs important?
If you’re thinking of delving into the digital world but you’ve never done it before, you may be wondering: what does digital marketing involve?
Often dominated by the likes of Facebook and Twitter, Social Media is fast becoming a powerful marketing tool; but is Instagram marketing valuable for brands?
As digital marketing begins to form the backbone of any discerning business’ marketing activity, we explore how data driven creativity is changing advertising…
Used in the right way, content marketing is an incredibly powerful tool and, here, we explore how content marketing drives sales…
Never underestimate the power of your employees in increasing your brand awareness, especially on Social Media
Following a festive charitable competition launched at the tail end of 2016, we’re now ready to announce our first competition winner of the year.
With Social Media rapidly taking precedence over most online platforms, email is the often forgotten son of the digital marketing age, so what is the real effectiveness of email marketing?
Content Marketing is a really valuable tool in the world of digital marketing, and here we explore why content marketing works…
If you’re thinking of using digital marketing to increase sales and enhance the value of your brand, you may be wondering: what does a digital marketing agency do?
SEO should be an integral part of any business’ digital marketing activity, ensuring your website gets found. But, in this light, what are SEO articles?
Of increasing importance in the mobile age; if you’re not using digital marketing to enhance your brand and increase sales, your business could be suffering. But what is digital marketing?
A relatively new concept in the field of digital marketing, we explore what is ASO and how you can use it to improve the visibility of your app…
How have advancements in technology contributed to the ever increasing importance of digital marketing?
The temptation to use lots of different agencies for your marketing needs is great for any business of any size, but there are so many advantages to using just one for all…
Google AdWords is a wonderful way to drive targeted traffic to your website, increase sales, and support any business’ digital marketing campaign but in order to unlock its full potential, you need to get it right.
Sometimes overlooked, choosing a reliable web hosting solution is crucial to the smooth and efficient running of your website; getting it wrong could lead to a plethora of long term issues…
When launching a new product or service, you may wish to use local Pay Per Click to strengthen your campaign, and here’s why…
A good reputation is tough to earn and easy to lose, especially online; here are our handy hints & tips on how to monitor brand reputation online…
A question as old as Facebook itself, and something every digital-savvy business owner needs to know, but is the answer really as simple as a string of universal days & times?
Blogging is a great way to get your business known, but if you don’t have a real strategy behind it, a blog could have a detrimental effect on your online presence.
We think using a local web design and digital marketing agency when creating or recreating your website is the best way to go, and here are 5 reasons why…
With billions of the world’s websites using WordPress, how can you ensure your information is truly secure against hackers?
Running a sale or approaching a national holiday? Fear not! Here are our handy hints & tips on how to prepare your eCommerce website for increased traffic…
With millions of apps available to download every day, you may be wondering: why does my business need an app?
In a world where almost everyone uses the internet on a daily basis, how important is brand reputation online?
The way in which websites were designed and built is very different now to how they were designed and built even 10 months ago, let alone 10 or 25 years ago. As technology advances and the way we access the internet evolves with these new technologies, so does the way we make websites. As a result, the theories behind the future of web design are always changing too.
Digital Marketing for small businesses proves cost effective, presents a clear ROI, and can help you reach millions of people (potentially) with minimal effort.
Whatever your business, whatever your ethos, always consider local first; building your brand reputation, fostering customer loyalty, and growing your customer-base within your immediate location.
In our expert, yet humble, opinion SEO and content marketing go hand in hand; handily, you can’t really have one without the other. Which is great, because both are integral to a growing and successful business and its online presence.
There’s one thing every business we work with has in common; understanding the importance of web design.
SEO is something incredibly valuable that can support your business to grow; your sales increase and your brand awareness reach new heights, particularly locally.
Pay Per Click and paid advertising isn’t just good for attracting new customers, it’s perfect for attracting existing customers too, and here’s why…
These days, selling at Christmas isn’t just about the atmosphere you create in your shop or premises, it’s about how you present yourself online. And where, in Europe, 19.3% of online sales made throughout the year happen at Christmas, you’d be mad not to want a piece of the online action!
Posting on Facebook is great, but, as you’re posting something on Facebook, why not pause for a second and think: “could this Facebook post be more than just one little post?” 8 times out of 10 the answer is most certainly “yes! It certainly could”.
Email marketing is a great tool; it’s cost-effective, drives traffic to your website, and promotes brand awareness… but only if people open the emails you send!
Here, we take the time to explore what constitutes bad web design, what makes for good web design, and how we can help you make it all better
We talk about it all the time in the digital world, but bounce rates are the difference between a healthy website, and a dying one; keeping your bounce rate low, and your traffic high is the winning combination.
We talk of social media a lot; the reasons to use it, the benefits behind it, and the opportunities it can unlock. Social media has changed the way we go about our daily lives and, as a result, has changed the way information is relayed and consumed. In recent years, the importance of video has been completely redefined, and here, we discuss our top 5 reasons to use video…
Social media is massive. With over 1.5 billion active users on Facebook alone; sending 3 million messages every 20 minutes, and sharing 205 photos every day, there are hundreds of reasons why businesses should be utilising the power of social media to grow their customer base. And there are just 10 reasons to use social media…
Auditing keeps your business at the top of its game – making sure you know exactly what you have achieved, what you are achieving, and what direction you’re heading in to continue that achievement.
When we consider that 3.5 billion searches are conducted through Google every single day – about 40,000 every second – this starts coming together, giving us a total of a massive 2.8 billion searches made through mobiles. Now, it was only a few years ago that Google changed its rules around mobile technology and search results; deeming any website that wasn’t responsive – or mobile friendly – destined not to appear on searches made with mobiles. So, in light of this, here are our top 5 reasons your website should be responsive…
Once considered an elusive platform for elite writers, celebrities, and those in the digital inner-circle, blogging is now the go-to outlet for any successful business – and these are our top 5 reasons to keep a blog.
It’s an undeniable fact that exciting advancements in mobile technology over the last few years have changed the way we go about our daily lives; when we want to know the answer to something, we ‘Google it’, when we want to catch up with the latest news, we turn to the BBC News app, and when we want to shop… well, these days, we simply open up our favourite shopping app and get down to business! So, how have apps changed the way we shop?
Arguably once the overlooked ‘younger brother’ of social media tools, Snapchat is now one of the most popular apps around. And this is why you should never underestimate the power of Snapchat, and how businesses can use Snapchat to grow, interact with customers, and portray the right message to the right people!
With the launch of the iPhone 7 & iPhone 7+ last night at the long-awaited Apple Keynote, the media spotlight is very much on this revolutionary business – the evolution of the iPhone; what they’ve so far achieved, and what’s next – as they continue to pave the way for mobile technology, and push the boundaries of what’s possible.
Once a special occasion reserved for the richest members of society and their lavish lifestyles, photography is now an integral part of everyday life, and the importance of photography in marketing should therefore never be underestimated.
SEO, or Search Engine Optimisation, is a way of creating and curating content to ensure your website gets found high up on search engine search results for words and phrases relevant to your field.
Who prefers receiving an email these days to getting a phone call? We reckon most of you busy business owners and MDs reading this today, as you sip your morning coffee and contemplate the day ahead. Emails can be really effective in gaining the attention of your chosen audience, and as such, the benefits of email marketing are vast.
If you’ve never before ventured into the world of content marketing, the concept can seem a little daunting – like a foreign land you’re first stepping onto – but with our expert hints and tips, we can show you exactly how to start content marketing, and how simple, and effective!, it truly can be…
Let’s face it, we’re all a little bit Facebook mad! And as social media platforms dominate audiences’ personal lives, digital marketing – the beautiful stuff we do so well here at Webkick – has followed suit; fast becoming one of the most effective ways to reach new & existing audiences, instantaneously. So… Now, we hear you ask – what are digital marketing channels?
Engaging, shareable, and relevant content forms the foundation of any successful business’ marketing strategy; it is content that drives Search Engine Optimisation – Google’s first love – and it’s content that raises your business’ profile, gets customers talking, and keeps your business at the forefront of audience’s minds.
You may remember recently we shared with you the news that Webkick were supporting local business Let Me Drive You private hire service to celebrate their 5th year in business.
The beginning of summer marks not only the beginning of a new season, full of new opportunity, new customers, and a whole lot of sunshine (we hope!), but also the beginning of festival season.
As you will know if you follow our work, here at Webkick, we’re really passionate about supporting local business, investing in the community, and generally giving back; all this on top of our day-to-day work, delivering great looking, minty fresh websites and effective digital marketing strategies for our discerning clients.
On 23rd June, between 5pm and 8.30pm at The White Hart, Andover, we’ll be supporting local private hire service Let Me Drive You to celebrate their milestone 5th year; providing luxury chauffeur-driven travel to some of the area’s most discerning individuals.