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When it comes to getting found on Google, and increasing traffic to your website, are SEO friendly URLs important?

SEO, or Search Engine Optimisation, is often something easily forgotten in any business’ digital marketing plan, but is easily one of the most effective ways to get your website found and increase traffic and that’s why, within this blog, we’ll look at the question: are SEO friendly URLs important? …

A tricky little ‘beast’ to capture perfectly, especially if you’ve never tried it before, SEO refers to the way in which website content is curated & created in order to be found by search engines – encompassing many elements of of that content; from pictures and page titles, to hyperlinks, and overall structure.

As time has progressed, and search engines have become more powerful, SEO has inevitably evolved and, within this ever-changing digital landscape, it’s the question: are SEO friendly URLs important? that we’ll be looking at here.

Are SEO friendly URLs important compared to other methods?

Of course, there are lots of ways you can deploy and continually improve your SEO – keeping a regularly updated blog, using Social Media platforms, writing SEO articles, and integrating keywords and phrases into your page content are just a few we can think of – but one really effective way you can use SEO is in your URLs.

SEO doesn’t hinge on one thing – one method or one tool – it’s a combination of things coming together to collectively strengthen your online presence; focusing on a carefully selected list of words and phrases relevant to your business.

To this end, whilst URLs may not be the single most important or valuable element of your website from an SEO perspective, your website URLs are the first thing search engines look at when inspecting your site, so they’re arguably the first thing you have to get right!

Why are SEO friendly URLs important?

However, as we get deeper into this subject, you may be wondering why are SEO friendly URLs important? Here are a couple of reasons to consider:

Choosing the right domains can have a big affect on SEO & SERPs:

If the URLs are the first thing search engines look at, they’ve got to be right, and be consistent. There’s no point having a domain called ‘www.womensclothing.com’ if you run an online shop selling men’s hair dye because you’ll end up being picked up for the wrong thing! Equally, subdomains (the part of the link leading to a specific section or page) need to be just as relevant. If you’ve written a blog on why monochrome is really trendy this spring, for example, don’t create a permalink called: ‘/why-pink-is-out-this-winter’. It simply doesn’t make sense.

Including keywords and phrases in URLs strengthens your case

Look at the title of this blog. Now look at the URL. They’re the same, right? How meta! URLs can contain keywords and phrases which help your site get picked up by search engines for relevant terms. If you’re writing an SEO article, for example, getting a specific term in certain places within the article such as the title, a sub heading, and the URL will absolutely strengthen your case, and show a search engine crawler that you’re valuable and relevant for that phrase. And the more valuable and relevant you are, the higher your ranking. Every little helps!

They help search engines identify WHERE you’re most relevant

It all gets a little bit technical here, but it’s definitely worth noting that Top Level Domains are also important when it comes to SEO friendly URLs. When we talk about Top Level Domains (or TLDs), we’re talking about the bit after the dot; the end of the URL – like ‘.com’ or ‘.de’. These help search engines identify where you’re most important; a URL ending in ‘.jp’, for example, will appear high in Japan, but it will appear much lower in America, because it’s indicated to be a Japanese site. Something you should carefully consider if you run an international business, particularly.

Yes, SEO friendly URLs are important

In short, the answer is: absolutely! SEO friendly URLs are important, and should always be used in conjunction with other SEO methods.

SEO generally is something every website should invest in; there’s no point having a beautiful site with a well considered user journey, and engaging content that’s updated regularly when no-one is likely to find it!

If you’re thinking of investing in SEO, or would like support with updating your SEO, it’s definitely worth talking to us today.

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