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The importance of choosing a reliable web hosting solution

Sometimes overlooked, choosing a reliable web hosting solution is crucial to the smooth and efficient running of your website; getting it wrong could lead to a plethora of long term issues...

Sophie Porter 20. Jan 2017 7 minutes
working on the cloud

Making the right first impression is half the battle of any business’ website; a great looking, fast, and well-written site will keep visitors engaged and sales steady, month after month.

To this end, there’s naturally a lot of emphasis on web design and content creation - ensuring the site is easy to use, attractive, reads well, and the photos used look professional and crisp - but what’s often forgotten, and arguably one of the most important parts of any website build, is the quality of the hosting.

What do we mean by hosting?

When we talk about hosting, we mean the foundation of the site; where the data is stored and accessed. So, why is this important?

Imagine we’re building a house, and we can start to see the issues…

For example, if the foundations of a house aren’t right, they can cause no end of issues with the finished product; from cracked and crumbling walls, to sinking floors and warped ceilings, which can of course be costly to fix and take up a lot of unnecessary time and manpower.

Exactly the same principle can be applied to web design.

What are the implications of an unreliable web hosting solution?

When choosing a web hosting solution, it’s really important to take your time and get it right. An unreliable solution can affect, not only your website itself, but your sales, and your brand reputation.

Unreliable web hosting solutions lead to:

A slow site: the speed of your site is really important to your bounce rate, your Google ranking, and the overall engagement from visitors; if your site is slow, visitors will get bored and irritated, and are therefore more likely to leave your site for another that loads faster.

Loss of revenue: if your hosting is unreliable, your site could go down at any moment, for any length of time; and for any length of time your site can’t be accessed, you’ll inevitably experience a loss in sales and enquiries.

Vulnerability to malware: an unreliable web hosting solution is a vulnerable one, leaving your website open to no end of nasties such as malware, viruses, and hackers that will tamper with all your hard work.

A negative impact on SEO: any or all of the activity mentioned above could negatively impact SEO, which will lead to a lower ranking on Google; making it harder for visitors to find you through organic searches.

Consequently, this all leads to one, vital thing:

Fewer sales and enquiries!

Choosing a reliable web hosting solution

Particularly if you’re new to the world of web design and digital marketing, choosing a reliable web hosting solution can be pretty confusing, but the most important points to consider are:

  1. What kind of website do you need?

  2. What do you need from a control panel?

  3. What are the hosting upgrade options?

  4. What are the hosting guarantees?

  5. What are the hosting features?

A good web hosting solution will boast uptime of at least 99.5% - anything under 99% isn’t worth your time. This is simply because you need to ensure your website is going to be working efficiently 24/7, and a consistent uptime guarantees that.

It’s also handy to note that a good web hosting solution gives your site the potential and ability to grow, as your business grows; offering a range of upgrading and addon domain options.

Conclusions on the importance of choosing a reliable web hosting solution

If you’re not familiar with it, web hosting can seem like a bit of a technical jungle, with a myriad of companies out there on the vast plain of the internet all claiming to have created the best web hosting solution on the market.

But, what it all really boils down to is simple: what you need from your website, and what the uptime looks like. If a web host can’t handle these basic requirements, you need to find one that can!

Talk to us today about your web hosting needs.

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