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What are digital marketing channels?

Helping you identify what are digital marketing channels...

Sophie Porter 22. Aug 2016 5 minutes
using videos for marketing

Let’s face it, we’re all a little bit Facebook mad! And as social media platforms dominate audiences’ personal lives, digital marketing – the beautiful stuff we do so well here at Webkick – has followed suit; fast becoming one of the most effective ways to reach new & existing audiences, instantaneously. So… Now, we hear you ask – what are digital marketing channels? Let’s start with the definition! Businessdictionary.com describes digital marketing channels just like so:

“The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards.”

But, away from the business-esque jargon, what does that mean in reality; what are digital marketing channels?

What are digital marketing channels and how can we use them?

In short, digital marketing channels are anything that get your product or service in front of your desired audience, online; and with billions of people across the world accessing online services daily, what are digital marketing channels? Where your business should be advertising, what you should be utilising!

Social Media and Social Advertising

Social media is a great way to get existing customers communicating with your business regularly; building trust, strengthening relationships, and encouraging them to entice new customers in by sharing your material. Driven by content marketing, social media and social advertising are informal enough to feel friendly and inviting, whilst sophisticated enough in their ability to target specific groups or types of people in order to generate quality leads and/or sales.

Search Engine Optimisation and link building

Ah, Google’s best friend – the beloved ‘Piglet’ to Google’s ‘Winnie the Pooh’ – Search Engine Optimisation means creating and organising all of the content across your website and social media platforms; your blogs, images, hyperlinks… and everything in between, to include certain words and phrases that get you found at the top of Google. And with a reported 3.5 billion searches happening through Google every day, that’s a phenomenon you certainly want to be on top of!

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Email marketing

When it comes to the question of what are digital marketing channels, this one is probably the most straight forward and easy to understand, but one of the hardest to get right. Email marketing does what it says on the tin; it’s a way of selling products and services to your existing customers, and sometimes to completely cold audiences, through emails. An effective sales strategy when using data by the thousands – especially when that data is already engaged with you – it comes with many complications; first having to collect individuals’ email addresses, and secondly, coming up with something interesting and exciting enough for them to open your email over the other 50 they would have received that day!

Display advertising

Banners! Graphical adverts that appear next to or underneath content on websites, apps, search engines etc. Taking the form of GIFs, pictures, infographics, and videos, display advertising is great for catching the eye of any unsuspecting readers; create something truly shocking or outlandish and you might just see some interesting results. Certainly not for the faint-hearted!

Affiliate marketing

This is your Pay Per Click, Pay Per Lead, and Pay Per Sale technique… Advertising on websites that share a percentage of your profits upon lead generation or sale. A really popular way of getting businesses into the public domain, Pay Per Click is cost effective and simple to set up, once you know how.

What are digital marketing channels?

What to do now we know what are digital marketing channels…

Well, now that you know what are digital marketing channels, you can start using them! Each one has a series of pros and cons, which vary depending on your business, your communications strategy, and what you want to achieve; every business is different and therefore so is your digital marketing! If you really want to know which digital marketing channels are best suited to your business, why not give us a call or arrange a visit today?

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