A good reputation is tough to earn and easy to lose, especially online; here are our handy hints & tips on how to monitor brand reputation online...
When building up your business, you built with it a good reputation; great customer service, an outstanding product, and probably a lot of really positive attention that went with it.
As a business owner or passionate employee of a successful organisation, you’ll know that in order for your business to have become a success in the first place, you will have had to carefully monitor your reputation - i.e. how your customers talk about you to their friends and family.
A good reputation comes with it an increase in sales as, since the very concept of trading first reared its beautiful head thousands of years ago, people buy from people, and nothing is more powerful than a little something we like to call social proof.
Of course, like with most things, as we’ve made huge advancements in technology over the last few years, so too have we made huge advancements in the incredible amounts of information we can now access, and the ways in which we interact with our aforementioned friends and family; the daily use of our mobile phones, eternally connected to the internet, playing a huge part in this - along with the rise of social media.
Thanks to all of the above, monitoring and maintaining your reputation can be really tough these days; you’ve worked hard to build up your customer base, one Facebook like or Twitter follower at a time, and slowly increase your sales with a stream of carefully planned content marketing, supported by social media advertising and Pay Per Click advertising. Great! However, the public nature of social media, alongside the invention of review sites, means that one negative comment or 1 out of 5 star review could bring all your hard work crashing down.
So, in the age of technology, where everything and everyone is online, how do you monitor your brand reputation?
Set up Google Alerts: Google Alerts is a wonderful, free, online tool that scours the internet on your behalf - however frequently you tell it to - looking for key words and phrases that you can set. For example, if we wanted to see how many people online were talking about our work, we may set up a Google Alert for ‘Webkick digital marketing agency Andover’. The great thing about this is that you’re in control, so you can be as specific as you want!
Check your social media feeds daily: It may seem super simple, and a little bit obvious, but it’s also far too easy to forget! Checking your professional social media feeds every day can really help you monitor your brand reputation. Not only will you see what people are commenting on your posts and on your wall, but you’ll be able to see how many people are engaging with you, as well as engage in meaningful discussions with your customers.
Set automatic comment alerts on your blog: depending on your business, and the online presence you keep, you may own a blog your followers and customers can comment on. If so, it’s really important to ensure you’ve set up instant notifications for when people comment on your blog. That way, similar to social media checks, you can see what people are saying about you, and respond appropriately.
Build good relationships with other online businesses, review sites, and professional social media pages: having good relationships with online influencers is also a great idea when thinking about your brand reputation online. That way, when something negative does appear, they are more likely to let you know straight away, and work with you to immediately resolve the issue(s) raised.
So, there you have it. Just a few handy hints & tips on how to monitor your brand reputation online.
Although the online world may seem big and sometimes a little scary, when used properly, it’s a wonderful place full of opportunity and incredibly useful information; providing you with the tools you need to stay on top of what your customers want from you, and what they’re saying about you. Everything you need to maintain a great reputation, and continue to increase your sales…
If you’d like help with monitoring your brand reputation online, contact us today.
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