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Responding to the Coronavirus: how digital marketing can help mitigate revenue loss

With goverment guidelines changing everyday, as a business it can be difficult to know what to do and how to act in response to the Coronavirus; but can digital marketing help mitigate revenue loss during a crisis?

18. Mar 2020 6 minutes

There’s no denying that these are uncertain and difficult times as the Coronavirus (Covid-19) pandemic continues to dominate our everyday lives; impacting the way we socialise, shop, communicate, work, and even the subjects we discuss! 

As such, it’s no surprise that businesses are already beginning to feel the impact; as more and more people are being urged to self-isolate, there’s less footfall on our high streets, less people accessing services, and therefore less money being spent in our shops, our pubs, and throughout our retail and leisure industries. 

And it’s not only the customer-facing, B2C businesses feeling the impact of Covid-19; if B2C businesses are experiencing a loss in revenue, they’ll inevitably feel the pressure to cut back on purchasing from their suppliers - leading to a negative impact on B2B businesses. 

However, whilst times are undeniably difficult, there are opportunities that lie within the digital realm to help businesses - whether B2C or B2B - mitigate revenue loss. 

How digital marketing can help mitigate revenue loss

Online shopping: Whilst people are being urged to self-isolate, stay at home, and only travel where necessary, there will be more emphasis on ecommerce; as people spend more time at home and less time in the shops, they’ll be more inclined to do their shopping online. 

Social media advertising: Alongside this, ramping up your social media advertising will help you achieve more online sales, and people will be relying increasingly on social media for the latest news & updates, but also simply to pass the time (there’s only so much Netflix one person can watch!). 

Search Engine Optimisation: Optimising your content for search may be a long term solution but now is the time to really invest in this powerful practice; with less people on our high street and in our shops, there will be more people online asking questions and looking for online solutions. What’s more, for anyone with a little extra time on their hands during this time, it’s an effective way to ensure a steady flow of traffic, leads, and sales in the coming months. 

Organic social media: During difficult times, it can be tempting to slow down or stop social media activity until things improve, but silence on social media will end up doing more harm to your brand than good. With so much going on on social media, and so many brands and businesses fighting for the attention of so many of the same customers, even the most loyal of your customers can be persuaded to go elsewhere if another business in your industry is more active and therefore visible on social media than you are...

How to make working from home work for you

Ok, we understand that working from home may not be possible for all employees working across all industries and is something that a lot of employers are still understandably a little nervous of; will it slow down productivity? Will it make communication more difficult? Will it have an impact on our bottomline? but working from home during these difficult times will ensure your employees stay safe and well which will, in turn, have a positive impact on our communities.

And there are lots of apps and websites that can make working from home and maintaining regular contact with your team and your clients easy, such as: 

Slack: Slack is an easy to use instant messaging platform designed specifically for business. Not only does it allow employees to exchange ideas and have conversations in a far more immediate way than email, but it also includes useful functions like audio & video conference calling, document sharing and integration with external apps to help you keep important information all in one place. 

Jira and Trello: Tasks and to-do lists can easily get lost in conversation, but task management systems such as Jira or Trello help you and your team organise, prioritise, and get things done. 

Google Hangouts: If you have a professional Gmail account, Google Hangouts is an effective and free way to video call with your team and your clients, and is super easy to use! It also incorporates an instant messaging function which allows you to type whilst you talk - sharing ideas, notes and even emojis. 


Essentially, although these are uncertain difficult times, there are still multiple opportunities to lessen the impact of the pandemic, both in your overall revenue and for the health, safety, and motivation of your team. 

If you’d like support with anything mentioned above, please contact us.

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