SEO should be an integral part of any business' digital marketing activity, ensuring your website gets found. But, in this light, what are SEO articles?
In our search for the answer to the question: what are SEO articles?, we must first start with exploring what we mean. Search Engine Optimisation, or SEO for short, is a way of creating and curating content to ensure your website gets ranked highly on search engines for specific words and phrases relevant to your industry.
Although it may seem a complicated and comparatively small part of your overall marketing activity, SEO is becoming increasingly vital to the success of all businesses using online platforms to communicate with your existing customers, and attract new ones.
It’s a well-known fact that over 40,000 searches are made, through Google alone, every second of every day; and if your business appears at the top of even 10 of those searches? That gives you the potential to attract 36,000 visitors to your site every hour. Amazing!
Of course, like any element of business, search engine optimisation is competitive and, for every keyword or phrase someone searches, there will be hundreds or even thousands of businesses operating across the world scrabbling to appear at the top of search results for it.
This has inevitably led to range of different techniques being created and implemented by businesses in order to appear in the number 1 spot (or as close to it as possible)!
One of these techniques is the SEO article and SEO writing.
When it comes to considering SEO writing, we must first consider this: SEO articles are articles published online that adopt specific search terms; the purpose of an SEO article being to get your website picked up by search engines for that term.
If, for example, you run a bakery in North London, you may wish for your website to appear at the top of searches performed for ‘North London bakery’ or ‘cupcakes for sale in North London’.
In order to do that, you’ll want to adopt a range of SEO techniques, including the creation of SEO articles.
You could do this by writing a blog on your own website, and ensuring it includes the keyphrase in the following areas:
The overall blog title
The first paragraph
However, optimised articles are so much more than simply how an article is written; they’re the images used, the hyperlinks included, and the ways in which the article is shared.
Creating quality content is only half the battle! And a huge part of that battles is getting the linking right.
Depending on what you’re trying to achieve, it can often be worth writing a ‘guest article’ for a popular online media service related to your industry - a digital trade magazine or local news site, for instance - and ensuring you get a number of backlinks in there.
SEO writing requires skill and experience, and it's important to consider the delicacy of this skill; requiring a gentle balance between getting the search terms in the right places, and ensuring the article is engaging; it’s a complicated procedure that takes time and careful consideration to get right, but will inevitably increase traffic to your website.
If you’d like to explore the potential of writing for search, talk to us today.
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