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If you’re thinking of using digital marketing to increase sales and enhance the value of your brand, you may be wondering: what does a digital marketing agency do?
Digital marketing is rapidly becoming the go-to method of marketing for any forward thinking business big or small looking to increase sales, and enhance the value of their brand; it’s cost effective, data-driven, entirely traceable, and – because of this – is very much considered the future of marketing.
As a result, there are lots of agencies out there claiming to specialise in digital marketing, or specific aspects of it; but what does a digital marketing agency do?
Forget everything you know about traditional marketing
To understand the answer to the question: what does a digital marketing agency do? You must first forget everything you know about tradition, or ‘offline’, marketing. Traditional marketing is preoccupied with design; beautiful adverts created for expensive, glossy magazines or newspapers, that give you no real Key Performance Indicator.
Whilst traditional marketing is great for promoting your brand, unless your advert incorporates a voucher or discount code – a unique offering – it’s very hard to trace.
Digital marketing is different.
Described as the marketing of goods and services online, digital marketing is data driven; because it’s online, digital marketing is provides you with platforms through which to monitor what your customers are doing, and how they’re engaging with you, which in turn allows you to tailor your offering appropriately to increase your sales.
In essence, digital marketing puts your customers first.
What does digital marketing include?
From this, we can now explore what digital marketing includes:
- Social Media
- Email marketing
- Pay Per Click
- Web design & branding
- Content marketing
- Search Engine Optimisation
- App development & marketing
Digital marketing makes use of all available online platforms to get your brand in front of the right customers, in the most effective ways possible.
So, what does a digital marketing agency do?
Now we’ve covered the basics, we can get on to the real question of what a digital marketing agency actually does!
A digital marketing agency takes care of your business’ digital marketing needs – from managing your Social Media accounts and creating your Facebook adverts, to running sophisticated email marketing or Google Ads campaigns, and writing your monthly blog.
However, it’s also important to note that a good digital marketing agency does more than perform the basic tasks – creating and publishing the Facebook posts or writing the monthly blog for your website.
Any digital marketing agency worth its salt will also:
- Create the strategies behind the activity
- Track the progress
- Advise you on what’s working & what’s not
- Provide you with regular reports
Taking all the stresses and strains out of your marketing needs, and using their expertise in the field to ensure any activity they undertake is as effective as it possibly can be.
Whether you’re just starting out or you run a well-established business, a digital marketing agency can be an invaluable extension of your team…