Average Read Time: 5 minutes

With millions of apps available to download every day, you may be wondering: why does my business need an app?

We make no secret of the fact we love apps – you only have to look at our phones and tablets to see just how much!

For the consumer, apps are really useful; they allow us to play games, interact with friends, shop literally 24/7, and even find a little romance. But what do businesses get out of them?

Apps and customer data

This, for us, is the big one: apps are perfect for collecting real-time data about what your customers are doing; what they’re engaging with, where they’re going, what they’re hobbies are…

Apps can be used almost as mobile personalisation stations – learning who your customers are and what they enjoy – allowing you to tailor content specifically for them.

You could use this data to do any, or all, of the following:

  • Pay Per Click advertising
  • Remarketing and social media advertising
  • Exclusive offers, coupons, and vouchers
  • Forming partnerships with other businesses
  • Profile raising and content marketing

And so much more!

Apps and in-app marketing

We’re subjected to it everyday; we log onto our favourite app, swipe right a few times, and suddenly, we’re watching a 10 second video about hair gel or fine dining. This is in-app marketing.

In-app marketing is all about putting a tailor-made advert in front of an engaged and/or highly relevant audience. Get the advert right, and you can instantly see the leads rolling in; whether you’re advertising in someone else’s app or advertising a new service within your own.

Apps and remaining front of mind

The beauty of an app – or, should we say, one of the many beautiful things about an app – is that you’re constantly there, on someone’s home screen, reminding them of your brand.

Whenever they unlock their phone to take a selfie or change their status on Facebook, they’ll see your logo, and they’ll be more likely to use your services over and over again.

Yes, that’s right, we’re talking about that lovely subject: repeat custom. Something an app is really good at generating.

Think about it… How many times have you used your mobile banking app today? We bet it’s more than once. And Facebook? Well, we know you’re probably using it right now.

Conclusions on why does my business need an app?

Oh, apps. How we could write a love letter to the beauty of apps, and the power of apps, and all the wonderful things they’re capable of doing. We could talk for another 400 words on the wonders of the app… But, we know you don’t have time.

So, in conclusion:

Your business needs an app because… Apps are supercharged lead generators that can help you tailor your content, learn about your customers, capture new customers and generate repeat custom.

Why wouldn’t your business need an app?

Talk to us about creating an app for your business today.

Get in touch