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Why professional photography is important

As the old saying goes: a picture paints a thousand words, and here we discuss why professional photography is important...

Sophie Porter 27. Nov 2017 6 minutes
professional photography

Even though we all know a picture paint a thousand words, all too often it’s professional photography that gets cut from any business’ marketing budget; viewed as a ‘luxury’ or superfluous expenditure - particularly when we have our own megapixel cameras living in our back pockets, in the form of your iPhone, Samsung Galaxy or Google Pixel.

However, professional photography is arguably one of the most important elements to consider when embarking on any kind of marketing activity; whether content for social media, for your website or for print adverts, and here are 5 reasons why...

5 reasons why professional photography is important:

A perception of quality: using professional photography immediately raises the perception of quality associated with your brand. You could sell the most well-made, visually stunning products, but if the photography you use is poor, your products will look poor.

Versatility: professional photography is incredibly versatile, and can be used across all sorts of media; whether on your website, your printed adverts, your email banners or your social media posts. Whereas amateur photos are often too pixelated to use in multiple places.

Increase traffic to your website: websites with professional photography receive 90% more traffic than websites without. Images on websites contribute to the SEO value of the overall site; their alt tags and descriptions help search engines understand what your website is all about.

Brand identity: not only can a photographer help you get the best out of your imagery; using the best lighting, and capturing the subject at the best angle, but a photographer can also help you capture the essence of your brand, and establish your brand identity - bringing out what’s unique about your business.

Aspirational: photography is aspirational - it helps potential customers visualise your product or service as part of their lives, and gives them an idea of how investing in your business will benefit them. Your potential customers what to get to know your business and what you can do for them - using professional photography is the most powerful way to do that.

Professional photography is important

Conclusions on professional photography

Professional photography is a must for any business; helping your potential customers identify you from a sea of other businesses similar to you, increasing traffic to your website, selling the benefits of your product or service, increasing the perception of quality, and is often of such a high resolution that it can be used cross-platform - forming the backbone of a strong campaign and brand identity.

If you’d like more information on professional photography, contact us today.

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