WordPress is one of the biggest platforms used by developers across the world to create stunning, effective, and efficient websites, not only for big businesses and bloggers, but for startups and sole traders too.
The advantages of using WordPress
A truly global platform that powers an incredible 28% of the internet, developing with WordPress has many advantages, including:
Easy to manage
Being a browser-based platform, a WordPress site can be updated, amended, and managed from any computer, anywhere in the world, as long as you have access to the internet, so even if you have an idea for a blog or urgent update required whilst you’re on holiday in the middle of the Amazon Rainforest, you can deal with it there and then – who wouldn’t love that!?
Easy to update and develop
One of the many beautiful features of the global WordPress platform is the very scope of it; being such a huge platform, if you’re really struggling or you need something updated quickly – even as a temporary measure – there’s every chance that someone, somewhere, has already created a Plugin to help. Whilst we recommend using Plugins sparingly and cautiously, they can be useful as a temporary fix to an urgent issue.
Loads of people use it
An obvious one, but it must be mentioned; unlike a custom-built CMS that can only be maintained by a handful of people who understand that system, the universal nature of the humble (and powerful) WordPress site means that, more often than not, website developers, designers, and digital specialists ‘speak’ WordPress.
WordPress allows multiple users, multiple levels of access to a site which means that more than one person can make changes and updates to your site, depending on the level of access they’re given. So, there’s no need to panic if someone’s on holiday or has left your business and someone else needs to access the site!
Search engines love it
Developing with WordPress keeps that all important code as clean and simple as possible, which means it’s easy for search engines – just like the ‘master’ that is the wonderful Google – find it easy to read, which is great for Search Engine Optimisation (SEO); meaning that your site will more easily rank higher in relevant search engine results.
Using WordPress ensures your website looks great, continues to work well, remains up-to-date, and helps you reach more potential customers. And what does that achieve?
An increase in sales & enquiries.
Experts in WordPress
Having developed websites within WordPress for a number of years, we know more than a thing or 2 about this incredibly powerful, versatile, and user-friendly platform; using WordPress as a base for creating a unique, influential digital presence for each and every one of our clients.
To date, we have used WordPress to design and build everything from blogging websites, ecommerce websites, and B2B and B2C websites; together with the accompanying digital marketing strategies that successful drive visitors to these, highly effective, tools.