Great digital marketing observes what your customers are doing on your website, where they’re coming from, and what they want from your business in order to tailor your marketing accordingly; there’s no point advertising your business on Twitter if 90% of your customers find you through Facebook!
SEO is a way of collating and curating your content - your videos, pictures, blogs, service or product pages, and any other pages you have on your website - to rank as highly as possible in search engine search results, for words and phrases relevant to your industry.
Google AdWords, Facebook, Twitter and Instagram advertising, remarketing; Pay Per Click allows you to tailor specific adverts to specific audiences based on anything from age, location or gender, to search terms, and online activity, and even gives you the ability to retarget customers who have visited your website before. And the real beauty of Pay Per Click? Not only do you just pay when someone clicks on your advert, but the more clicks you get, the lower the cost per click.
Keeping lines of communication open with your customers; making them feel valued, rewarding them with exclusive offers or opportunities, and keeping them updated with the latest news from around your business, email marketing forms an integral part of any great digital marketing strategy.
Blogs, press releases, videos, organic social media posts; content marketing is a way of giving your customers useful information about your products or services without the ‘hard sell’. Something every business should be doing on a regular basis, Content Marketing helps you to raise the profile of your brand, communicate with your customers and foster an engaged audience, drive more traffic to your website, and keep your business at the forefront of your customers’ minds.
Whilst this could be considered a caveat of data-driven creativity, and not necessarily a stand alone point in digital marketing itself, reporting is an incredibly important part of any and all online activity; one of the most powerful elements of digital marketing & web design is the fact you can track everything.
And with that data, regular reporting can be carried out - giving you an insight into what’s working and what isn’t, to help you tailor your marketing more effectively, which will - in turn - give you a higher return on investment. What’s not to love?
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