It’s an undeniable fact that exciting advancements in mobile technology over the last few years have changed the way we go about our daily lives; when we want to know the answer to something, we ‘Google it’, when we want to catch up with the latest news, we turn to the BBC News app, and when we want to shop… well, these days, we simply open up our favourite shopping app and get down to business! So, how have apps changed the way we shop?
Only a few years ago, shopping was still considered a lengthy affair – if we wanted to stock up on our weekly groceries or needed a new outfit for the upcoming office party (complete with glitter and sequins, of course!), we’d have to trapes round the shops for half a day, and clamber back home with a lorry-load of shopping crammed into the tiny back seat of our city cars; then spend an hour putting it all away, whilst battling with a needy cat at our feet who desperately wanted its dinner, and the inconvenient sales call about PPI we never even knew we had.
Shopping was a rigmarole, even when searching for the fun stuff. But, these days, with the advent of the app – or mobile application – shopping is a completely different experience; convenient, easy, and something we can do without even considering leaving the house.
However, shopping apps haven’t only changed the customer experience, they’ve changed businesses too… and here are 3 ways we can think of when considering the question: how have apps changed the way we shop? From both a business and a consumer perspective:
We could probably talk about the economic and social impact of shopping apps for another 600 words, but for now, we’ll leave you with this final thought…
£100bn was spent exclusively through online shopping in 2014, according to thisismoney.co.uk.
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