Finding the secret to increasing your conversion rates in order to improve your online sales can often feel like searching for the Holy Grail; leaving you wondering if the perfect formula even exists.
So, to help you, here are our 3 simple ways to improve your online sales:
1. Personalised Call-to-Actions
Call-to-actions are a really important part of Conversion Rate Optimisation, and creating direct, clear, and big call-to-actions that stand out on every page are one of the easiest and most effective ways to increase your conversions; giving visitors to your site a reason to stay, and to do the things you want them to do, i.e. buy your products! And in the world of digital marketing and instant access to information, where the consumer is king, the more personal you can make a consumer’s experience, the greater engagement and consequent conversions.
With this in mind, consider driving visitors to specific landing pages via your marketing efforts, based on the actions they have previously taken, and tailor your CTAs accordingly. So, for example, if a visitor has landed on your site, put something in their cart, and abandoned it, try running a series of Facebook ads asking them to continue the purchase, and – rather than a simple ‘buy now’ – try something like: ‘forgetting something?’.
2. Micro-content and simplified language
In the midst of an information overload, the modern day consumer simply doesn’t have the time or energy to fumbled through reams and reams of generic content. By simplifying the language you use – ensuring anyone visiting can understand it – and cutting down the amount of words you used; slimming it down, and making your messages much more direct – you’ll very quickly notice an increase in conversion rates. Don’t be afraid to cut to the chase!
3. Social proof
It’s no secret that people buy from people, and word of mouth is arguably one of the greatest marketing tools of any business, online or otherwise. Proving customer satisfaction via online reviews and on-site testimonials; case studies, videos, and short personal quotes lightly scattered across your site, is one of the best things you can do to improve your online sales.
View your existing customers as your greatest assets, and showcasing their positive experiences to prove how valuable your products are is not only a good way to convert potential customers, but will also have a positive effect on your SEO.
Of course, there are many more ways to improve your online sales, but these select and simple 3 are certain to start you on your journey to better conversion rates and a serious growth in overall sales.
If you’d like to know more about how to improve your online sales, talk to us today.
Get in touch now - it could be the start of something special.