Social media is a wonderful tool for achieving a lot of really great things for your business; reputation and brand management, fostering relationships with existing customers, amplifying valuable content, creating brand awareness… the list goes on.
Posting on Facebook is great, but, as you’re posting something on Facebook, why not pause for a second and think: “could this Facebook post be more than just one little post?” 8 times out of 10 the answer is most certainly “yes! It certainly could”.
“But,” you’re probably wondering, “if social media is that great, why can’t I just post on Facebook?”
Social media is an effective tool, but it’s not the only one; there’s a whole world of promotional tools out there that could easily be at your disposal if you know how to use them, including:
• Testimonials and review websites
Depending on the material you have, you could incorporate any number of the above to create a nice little marketing campaign that would ensure your content – originally just one tiny post on one social media site – could reach double or even triple the amount of people you once thought. And why would you do that? To make more sales, of course!
They may seem like a rigmarole, dreamt up by the brand-police to stop you from doing your day job, but campaign strategies are an incredibly useful way of ensuring you’re always getting the very best out of the content you’re creating; giving you a clear vision of what you want to achieve and why, who you want to talk to, and where your content will be seen.
Campaign strategies enhance the value of your content, and the value of your sales; it’s all very good sending out a Facebook post to your 200 followers, but why stop there when you could use the same amount of time and resource targeting 2,000 people in your area who are proven advocates of your product or service?
A great example of this would be…
Imagine you spend 8 hours and £400 on creating a 60 second video that perfectly illustrates your product or service; it’s fun, it’s educational, and it effectively links back to a specific area of your website, with a lovely big call to action included at the end.
It’s a work of art, a thing of beauty, and something you’re itching to get out there.
You post it on Facebook to your 200 followers, it gets 130 views, and is forgotten in a matter of hours. Bummer! What now? Another 8 hours? Another £400? Let’s be honest, you probably don’t have either of those things.
However, what you could do is:
1. Create the video
2. Create and distribute a press release around the subject you’re exploring (is it a new product or service? An innovative idea or concept? A new app? An interesting piece of ground-breaking thought leadership? Any of these things will be snapped up by the press)
3. Post the video on your website, and share the video from your site
4. Write a blog post around the video or, if you’re feeling adventurous, a series of blog posts
5. Put a bit of money behind some Facebook targeting and get your newly generated material in front of the right people, who are most likely to purchase or enquire
6. Watch the views, sales, and enquiries roll in!
This may all seem like a lot of work but, really, it boils down to one thing: the value of your content.
Your content is more valuable than you might think, and a lot of the time, it takes thought, forward planning, and a little bit of bravery to go out there and try something that you may never have considered before; using your content to communicate with a whole new audience, and generate more sales & enquiries.
More often than not, your Facebook posts could be so much more than simply Facebook posts; they could be press releases, blogs, videos, advertising campaigns, case studies…
So, do your content a favour and think before you post!
If you’d like support with creating an effective campaign strategy, contact us today.
Get in touch now - it could be the start of something special.