Long-standing clients of ours Graham & Co – Andover’s most successful estate agent – recently came to us with a simple and unique project; redesigning the branding on their company cars. An important aspect of their business, the cars needed to clearly reflect their branding effortlessly and stylishly – as the company’s estate agents travel across the town, meeting clients.
As a local business that puts its community at the heart of everything it does, Graham & Co needed the new wrapping of their fleet of cars to reflect their overarching ethos; founded in 2003 in Andover town centre, Graham & Co prides itself on having strong local knowledge, and local links with other businesses and organisations. Their cars needed to reflect this - an image that was strong, striking, and long lasting – aspirational as well as inspirational.
Graham & Co’s current vehicles were wrapped with a small version of their logo – repeated across every external surface of the car. Whilst these were attractive and certainly eye catching, we understood that perhaps the logo was too small to be clearly seen and make quite the impact that we wanted. Needing to catch the eye of potential customers quickly and efficiently, Graham & Co needed something new; something fresh and modern.
Increasing the size of the logo and reducing the repetition across the cars, we put the Graham & Co brand - strongly associated with the company’s positive reputation as a personal, professional local estate agent, well-versed in all aspects of the town – singularly on each side of the vehicle. Giving the cars an obvious focus – a simple, structured logo design - has made the cars iconic; the logo being the first thing you see as any of the cars drive past.