When leading Hampshire-based art gallery Nadia Waterfield Fine Art came to Webkick at the beginning of the year, they needed to build a website and corresponding online presence; bringing them up-to-date, and supporting them to reach a whole new customer base…View the project
Nadia Waterfield Fine Art previously had no online presence; lacking a website and social media following, they needed a future-proof, online foundation through which to showcase their work, promote events, and keep visitors up-to-date with the latest news from around the gallery.
Wanting to appeal to both younger and older audiences; including young families with children, long-established fellow artists, and art-lovers alike, they needed a website that would increase brand awareness and consequent enquiries. A growing business with many contributors, events & exhibitions, and ways to become involved, Nadia Waterfield needed a website that would grow and adapt as they do; a future-proof, responsive website that they, themselves, could edit and update.
As ever, we got to know the business; what were their target audience, what did want to achieve, and what did they need their website to do? It quickly became apparent that rather than driving sales, Nadia Waterfield’s website needed to increase enquiries, raise awareness of events & exhibitions, and increase footfall into the gallery.
To do this, we created a simple portfolio system where information on individual artists could be stored and displayed on the site as needed, a clear and defined menu bar at the top of the page, directing visitors to more information on either: exhibitions, artists, or workshops, and ensured all contact details were at the top of each page. Social buttons were also included, and images of the art showcased was made a focal point of the website.
Now, Nadia Waterfield Fine Art has an effective online presence; a digital platform through which to increase the profile of the gallery and the contributing artists, give visitors the information they need to know in order to book a place on regular workshops, or attend an event or exhibition.
Visitors to the website can also easily find contact details if they wish to discuss anything in person, and the gallery address when they want to visit the gallery itself. Social buttons and social media feeds allow site visitors the option of following the gallery on other platforms – creating trust and loyalty to the brand, as well as an increase in repeat custom, and ensuring positive brand reputation. A successful project for a successful local business.