Local business Caged Steel Force Company came to Webkick upon identifying a need for a complete rebrand of their current website, logo, and all subsequent marketing materials. Preparing for arguably the biggest motoring event of the year, the company needed a new brand identity, and a new website, that would lead to an increase in awareness, enquiries, and subsequent sales.View the project
Embarking on a new venture and new strategy, Caged Steel Force Company wanted an entire rebrand; new website design and content, Social Media platforms, logo, and subsequent marketing material – a new brand that more accurately reflected their product in order to encourage better engagement, and generate more leads & eventual sales. All of the above being our forte offering both holistic and bespoke approaches to each of our clients, we set to work straight away; ready to create something that not only looks great and stands out, but works effectively, and in the way our clients need it to...
Spending time getting to know our clients and their customers is a vital part of every process we go through here at Webkick; looking at past sales, current strategies, and digital analysis to ensure we understand the industry, the audience, and business' objectives thoroughly. We quickly identified one specific product as their most popular; the Talos all-terrain vehicle for both military and civilian use. Understanding that this product was the main reason why customers visited the website and engaged with the business, we opted to focus their new brand on this one product – and there the concept of Talos was born!
Focusing the brand on the Talos vehicle, we created a monochrome logo with a strong singular image, taking inspiration by some of the largest motoring companies in the world. Website design and content took the form of a fully responsive website with minimal navigation, motivated by the desired outcome – giving potential customers the information they needed to confidently purchase a vehicle or make an enquiry – whilst content was Search Engine Optimised for key search terms relating to their field; including the production of a video of the vehicle in action.