Run by talented cartoonist Graham Shaw, Vision Learning offers training to individuals and organisations in the art of communication; in the form of workshops, books, videos and corporate training courses. Recognising the importance of having a strong digital presence, together with branding design, to raise the company profile and generate leads, Vision Learning approached Webkick for all their website design needs…View the project
To create and maintain a fully responsive website where customers and potential customers could engage with, and understand more about, the services offered by Vision Learning; a website that looked great with strong brand design, took users on a clear and logical journey from landing to enquiry, and provided multiple platforms through which visitors could engage with the business; not forgetting the vital element of showcasing expertise, and giving visitors - those all-important potential customers - a small ‘taster’ of the kind of advice & guidance they could receive with Vision Learning.
Vital was the thought process and appeal to the customer; what information would they want to know before making an enquiry?
With all this in mind, we made video and pictures demonstrating the advice & guidance offered, the focal point of each page; we opted for a simple navigation of seven headings from the homepage, accented by social buttons across the top of each page for continual engagement, including contact details and data capture to ensure the business could stay in touch with visitors even after they've left the site.
The finished product has created a vibrant and social, strong online space where visitors can easily follow the business over a variety of social platforms, depending on their preferred medium; a hub of relevant, engaging, and interesting information that will be useful to them; videos, and infographics to portray Vision Learning as experts in their field, and an attractive, clear and logical user journey from landing to enquiry; bringing the unique aspects of this wonderful business to the forefront; the art in communications.