Increasing the credibility and value of your brand
Content marketing isn’t just a trendy new concept or passing gimmick for social media. Interesting, engaging content forms the foundation of any successful business – together with project work, a pinch of creativity, a dash of brand design, and some beautifully formed graphic design.
Effective content marketing drives traffic to your website; increasing credibility – presenting you as a thought leader in your field – and ensuring your customers return to you as their overarching source of information.
All this contributes to one thing your business can’t survive without: increasing the value of your brand. If customers are talking about you in a positive way; sharing your content on social media or through email, encouraging their friends & family to use your products or service, and use your website as a source of interesting and useful information – profile, reputation, and sales will inevitably increase, project by project.
Arguably the most vital building block of any successful content marketing is content creation; creating optimised website copy, relevant and shareable news articles & blogs, case studies & testimonials, and press releases – keeping your brand positively at the forefront of your reader’s minds.
Creating and using trending articles that speak directly to your target customers; placing your expert content where it needs to be seen and exactly who by, getting the best results for your business or a specific project, and raising your profile cross all available platforms – including paid and organic social media promotion.
The full PR package! Researching, creating, and securing the publication of engaging content on reputable online media websites; both written content – press releases, thought leadership, blogs – and visual content, including infographics, graphic design, brand design and accompanying photography.
Delivering beautiful, intelligent email marketing strategies and campaigns; a fully optimised and designed email with your customers in mind; driven by data and focused on achieving the end result – gaining you the all important engagement, enquiries, and sales you need to grow your business.