Forming the basis of inbound marketing, content marketing hinges on the concept of highlighting the benefits to your ideal customer of your product or service, and how that product or service will positively impact their personal or working life.
Why is content marketing important?
Presenting the benefits to your ideal customer of your product or service, rather than selling that product or service directly or intrusively, content marketing allows your ideal customer to visualise and imagine that product or service as part of their personal or working life; as well as gather all the information they need to make an informed decision to purchase or enquire.
By providing detailed information about your product or service, content marketing also works to improve your SEO – placing relevant keywords and phrases your ideal customer is searching for within specific articles to draw them in, and solve the problems they’re currently experiencing and looking for help with.
How content marketing can help your business
Content marketing is a non-intrusive way of providing your ideal customer with information, advice and guidance; showcasing your business and your team(s) as knowledgeable, trustworthy, and skilled professionals and thought-leaders in your field. When executed correctly – using relevant keywords and search terms – content marketing will also work to drive increased, relevant traffic to your website, whilst helping your ideal customer discover solutions to their problems; problems solved by investing in your product or service which, in turn, will help to increase your leads and sales.