Growth Driven Design is a process of continuous website design based on data; fusing marketing goals with website design and development, Growth Driven Design allows the marketer to test theories and run experiments to discover, using data collected from real time visitors to the website, what works best for the customer and convert more traffic into leads & sales.
Launchpad websites take an entirely different approach to website design & development than traditional website design, putting data - as opposed to opinions and personal tastes - first. By relying purely on data to make informed decisions, launchpad websites start with a much smaller version of your site - redesigning and optimising the top performing or most valuable pages on your site specifically to become highly converting pages, and making them live as soon as possible; overall enjoying a much higher than average conversion rate and shorter build time - turning your website into a powerful lead generation & sales tool.
Data-driven optimisation, often known as conversion rate optimisation or CRO, uses data collected from your launchpad website - like bounce rates, user engagement, and behaviour flow - to make informed design, development and structural decisions about your website; creating a highly converting website that customers not only want to use and keep using but, most importantly, will confidently make an enquiry through or purchase a product.
This period of optimisation doesn’t simply take place during the early stages of your website launch, but is built into a monthly, ongoing service agreement alongside website support services, spanning content creation, design and development and technical updates; ensuring your website is, and continues to be the lead generation and sales tool you need to supercharge your business - growing and changing as your business grows, changes, and develops.
You’ve done a great job. Thank you.
Ian Knight, Racetruck