Inbound marketing is a form of digital marketing that attracts new customers to your website by creating valuable content and experiences tailored to them, their needs, and what they’re searching for online. While outbound marketing interrupts online audiences’ experiences, inbound marketing helpfully provides them with the information they’re looking for and solves the problems they’re actively looking for solutions to solve.

Buyer persona

Inbound marketing starts with detailed research into your ideal customers or ‘buyer personas’; collecting data from your current website and customers such as buying platforms and information sources, demographics, buying behaviours, and common problems to ensure that all digital marketing activities are focused specifically on attracting the right audience(s). This research includes interviewing customer facing employees within the business, interviewing current customers, competitor research and current website analysis.

Buyer Persona.

Content creation & content marketing

Content Marketing

Letting your content do the work! Rather than creating disruptive ads, content marketing highlights the benefits to the customer of your product or service - allowing them to visualise and imagine that product or service as a crucial part of their personal or working lives and the positive impact it will have on them. As well as being benefit-led, content marketing as part of digital marketing also relies on creating SEO content - articles optimised for search engines using keywords and phrases your ideal customer is searching for.

Discover the benefits

Copywriting & Search engine optimisation (SEO)

Creating content tailored to your buyer persona and optimised for search engines; ensuring that the content on your website works hard to attract your ideal customer and provides the valuable, useful, and problem-solving information they’re searching for, as they’re searching for it.

Attract your ideal customer

Creative services

Using branding, graphic design, and video & photography to ensure your website and digital marketing not only convey your message strongly, informatively, and directly, but look so stunning, your ideal customer won’t be able to resist your product or service! Much more than simply a logo, sophisticated branding and graphic design work in harmony to create a consistent and recognisable brand; a brand that customers trust and feel loyalty towards, and a brand that they recommend to friends, family or even colleagues.

Create a consistent & recognisable brand

Lead generation & lead nurturing

Pay Per Click advertising (PPC)

An effective and targeted way of driving traffic to your site and increasing conversions quickly, Pay Per Click advertising (PPC) allows you to build and advertise to highly specific audiences; enabling you to get your message in front of your ideal customer for a nominal cost per click with maximum conversions. Alongside this, PPC also allows you to retarget past visitors; recapturing sales and leads you will otherwise miss out on.

Maximise conversions

Testimonial

This new website will help us promote the work of the charity and ensure the public have up to date information on mental health.

Debra Ramchurn, CEO of Andover Mind

Could inbound marketing increase your sales and enquiries? Talk to us about our inbound marketing services today.