Pay Per Click advertising (PPC) is often considered a lynchpin of digital marketing and digital marketing strategies.

A way of quickly driving highly targeted and relevant traffic to your website for a nominal cost – which is typically calculated based on how many clicks your advert receives – PPC works almost immediately; serving your adverts to specific audiences based on anything from, and including:

Job title
Pages they ‘like’

Types of Pay Per Click (PPC)

PPC advertising comes in a variety of forms, the 2 most commonly used being:

Facebook (incorporating Instagram)
Facebook advertising allows you to build specific audiences based on demographics; industries and job titles, locations, relationship statuses, or interests, among many other factors – enabling you to serve highly targeted adverts and retargeting adverts to highly targeted audiences.

Google Ads:
Predominantly focused on serving text-based adverts to users searching for specific keywords and phrases, Google Ads allows you to attract specific audiences based on the kinds of terms they’re already searching for, and therefore serve them with content that will solve the problems they’re currently experiencing.

How Pay Per Click advertising can help your business

Pay Per Click advertising is significantly less expensive than print advertising, as well as being flexible, trackable, and effective almost immediately. This means that, not only will you often be able to see results within a few days of launching a PPC campaign – such as increased traffic to your website, and increased leads and sales, but you’ll be able to clearly see where that traffic is coming from, and how each user is engaging with your website; empowering you with the information you need to make improvements which will help to increase conversions – those all-important leads and sales.


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