A way of writing, collating, and curating your content to appear prominently on search engines for relevant keywords and phrases your ideal customer is searching for, Search Engine Optimisation (SEO) drives increased, relevant traffic to your site over a period of time.
Why is Search Engine Optimisation important?
Although a long term content strategy, where typically you’ll start to see results within 6 months, SEO is a long term, sustainable, and effective practice that all websites need; not only increasing traffic to your site steadily over time, but enabling you to serve up the kind of content your ideal customer wants and needs – presenting them with informative, useful content that solves the problems they’re currently experiencing, whilst showcasing the benefits of your product or service.
How Search Engine Optimisation can help your business
Not only does SEO drive relevant, increased traffic to your website but it also encourages users to stay there AND return.
SEO isn’t simply about making the content on your website work hard for you, but it’s also about making your entire website work hard for you, too; optimising bounce rates, page loading speeds, and user experiences among other technical aspects to ensure, when your ideal customer lands on your website, they have the best experience possible.