Social Media is an ever-growing, powerful tool used, not only by individuals looking to share their homegrown videos of cats, pictures of adorable children, and copious amounts of food-related photography, but also by businesses the world over to capture potential customers, drive traffic to your website, and keep existing customers returning; but how has the Social Media revolution changed the way in which we all communicate?
Arguably, Social Media began with something called ‘Friendster’ back in 2002; Friendster was an online community that connected people through friends of friends, for dating and making new friends.
However, it wasn’t until 2003 and the advent of LinkedIn that the Social Media revolution started to awaken – taking the idea of online communities decidedly more seriously, and giving professionals a place to connect with other professionals, to share business ideas, thoughts, advice, and for employers to learn more about potential employees.
Today, LinkedIn is still a popular professional networking platform, seeing over 300 million users logon regularly.
Now, any mention of a Social Media revolution wouldn’t be complete without exploring the Social Media giant that is Facebook.
Facebook is has undoubtedly been the leader in the Social Media revolution; beginning its journey back in 2004 as a platform specifically for Harvard University students, Facebook was opened to the public in 2006, and today boast around 2 billion active users the world over.
There’s lots of debate around how and why Facebook has been such a success – is it the undeniable fact it’s incredibly easy to use? Is it the millions of dollars pumped into it by bigwig investors to get it off the ground? Or is it the highly targeted and sophisticated advertising model? Well, we know what we think, but regardless, Facebook is the biggest Social Media platform available today.
So, with this in mind, let’s have a look at what Social Media – particularly Facebook – has given us over the years…
Well, there are probably another 6 or even 12 points we could make about Social Media and how it’s fundamentally changed the way we communicate, and the way we market our businesses, but these are probably the most important parts to cover right now.
Our lasting thoughts on the Social Media revolution are this: never underestimate the sheer power within using Social Media platforms to promote your business, drive traffic to your website, reduce your advertising costs, increase your ROI, and monitor your brand reputation…
Luckily, these are all elements we can support businesses with – businesses like yours – to ensure you get the best out of your Social Media presence. Our Social Media Marketing services include: management, advertising, channel branding, and brand reputation.
Get in touch now - it could be the start of something special.