Our work

Test Valley Business Awards

  • Website design
  • Digital marketing

Achieving a record number of entries, improving overall user engagement, and tripling website traffic.

The Test Valley Business Awards is a well-established local business awards initiative, providing the ideal platform to promote business excellence, and to shine a light on the many new and small innovative businesses operating out of sight, in the area.

Test Valley Business Awards website

Website design

Redesigning the Awards’ website to better reflect the initiative’s priorities - driving entries through the website via an online entry form, and keeping visitors up to date with latest news from the Awards - we were able, not only to create a fully functional, blog-driven website with a fresh, new look.

Test Valley Business Awards pages

 

Digital marketing

In order for the Test Valley Business Awards to reach, and appeal to, as many local businesses as possible, support with communication was crucial; driving professional individuals from local businesses to firstly attend the launch event, and then follow that up by entering the competition - the most crucial part of the entire process.   

Therefore, we worked with the organisers to develop an email marketing campaign around key events during the process; firstly encouraging people to attend a launch event, and then to enter the competition.

the award

Test valley Business Awards Gala

 

The Outcome

Within 2 weeks of the first email going out, the launch event was sold out - seeing 110 spaces booked as a result of the campaign.

Following this, with the support of the follow up email calling for entries, the Test Valley Business Awards ended their entry & nomination period for 2017 with over 170 entries - the highest number of entries received in the Awards’ history at that point.

 

 

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